The future of denim is an art form: Prints that dazzle and defy the imagination, Stunning finishes and textures, groundbreaking weaves that rewrite the rules of what’s possible in the world of denim. It’s all here in the digital age of denim and flat fabric. 

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LOUD AND PROUD. MAKE NEW WAVES

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—— An additional 100 new exclusive print designs dazzle on denim and flat fabric. Texture with an arty touch continues to be the protagonist of this season, too.

—— COOLR has all the looks for now and the future with surprising new weaves, such as herringbone, canvas and ripstop, while new patterns like stripes make a bold entrance.