ALL DAY, EVERY DAY, WHENEVER YOU WANT, WHEREVER YOU GO. WEAR IT WITH A SMILE. Casual can mean elegant. And elegant now means timeless with a soft touch. Comfort gets a new dimension with lightweight natural fibers FOR PRACTICALITY AND STYLISH EASE.

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THE NEW GROUND RULE IS CASUAL CHIC

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——— Softer than soft this season: our own specially-developed MaxSoft fabrics take softness to another level. Cotton and cotton blends, the natural fibers ensure cooling benefits and maximum comfort.

——— Vibrant shades and textures catch the eye. Our new color addition Ever Sky blue offers a fresh alternative to classic indigo that doesn't fade but creates a rich look that is set to become a timeless classic.