

THE NEW GROUND RULE IS CASUAL CHIC

——— Softer than soft this season: our own specially-developed MaxSoft fabrics take softness to another level. Cotton and cotton blends, the natural fibers ensure cooling benefits and maximum comfort.
——— Vibrant shades and textures catch the eye. Our new color addition Ever Sky blue offers a fresh alternative to classic indigo that doesn't fade but creates a rich look that is set to become a timeless classic.